AMIA Launches “Why Informatics?” Campaign

Thursday, June 1, 2017

Importance of Informatics in Healthcare Creates Need for Better Understanding of the Field

The American Medical Informatics Association (AMIA) today launched a new public education campaign entitled Why Informatics? to meet the increased demand for knowledge in healthcare. With the explosion of data available in health and healthcare, informaticians have been critical to discovering the insights that are accelerating the transformation of healthcare.

The campaign, which features informatics professionals discussing the impact of their research, is vital to helping define the field at a time of rapid change in healthcare. “Informatics has reached a tipping point in its growth,” said Douglas B. Fridsma, MD, PhD, FACP, FACMI, President and CEO, AMIA. “Using insights obtained from data throughout health and healthcare is the driving force of informatics and its ability to innovate critical advancements that directly benefit people. We need to share this story widely to continue transforming healthcare.”

Since the founding of AMIA nearly 30 years ago, informaticians have played important roles in many of the major health discoveries, treatment advances and public health improvements defining today’s health and healthcare. “Informatics is more than collecting and managing data, it is the profession that encompasses the scientific analysis and use of data that helps patients, increases effectiveness, improves safety and reduces care costs,” added Fridsma.

Thomas H. Payne, MD, FACMI and Chair of AMIA’s board noted, “The campaign is a chance to celebrate our members and explain why this community is committed to a vision where informatics transforms people’s lives. Informatics research and application need to be encouraged at all levels of healthcare and government policy. Helping audiences outside the field to understand informatics and why it can improve health of people and populations is our goal.”

Throughout 2017 and 2018 the Why Informatics? campaign will use video, social media, data visualizations, advertisements and other original content to feature informatics professionals explaining how their commitment and passion improves health and healthcare. Visit for more information.

About AMIA
AMIA, the leading professional association for informatics professionals, is the professional home for 5,400 informatics professionals from more than 65 countries. As the voice of the nation’s top biomedical and health informatics professionals, AMIA and its members play a leading role in assessing the effect of health innovations on health policy and advancing the field of informatics. AMIA actively supports five domains in informatics: translational bioinformatics, clinical research informatics, clinical informatics, consumer health informatics and public health informatics.